Our Global Brand
As a global brand operating in seven countries, Daniels has become a brand name synonymous with safety, innovation and unstoppable vision.
The Daniels Logo
The name ‘Daniels’ was assumed as our company identity in 1995, paying homage to the founder of the business, Dan Daniels. This name honours the generational commitment invested in improving healthcare safety, and solidifies the values that act as the cornerstone of our vision – integrity, strength and purpose.
The lion icon takes its relevance from the biblical story of Daniel in the lions den. An inspiring metaphor, the historical story exemplifies the courage of a young man in the face of formidable circumstances holding true to his vision, and more importantly, his beliefs. The lion has been used in many ancient cultures as a figure of strength, balance and sound judgment, in the modern world as an icon of leadership and courage, and in nature as an animal seen to possess natural strength and dignity.
“Daniels' visual identity captures the fluidity, innovative edge, and professionalism of this purpose-driven brand. With its name honouring both the generational commitment invested into improving healthcare safety and the resonant values that are deeply instilled in our cultural DNA, we are very proud of all that Daniels Health stands for in the global healthcare industry”
Laura Wakelam, Chief Marketing Officer
Our Global Locations
Founded in Australia in 1986, Daniels is now strongly established in six countries with a service model scalable to all sized healthcare facilities. Governed by local, regional and national regulators and industry norms within each country we operate, Daniels Health has forged a strong credible name in healthcare throughout North America, the United Kingdom, Australia and South Africa for its innovative products, seamless service solutions, and safety/infection risk reduction focus.
“The 'Why' of Daniels is a human-centred cause. It is to protect patients and healthcare workers, to save lives, and reduce the human and environmental risks associated with healthcare”
Dan Daniels, Founder & CEO
Understand more about our brand
At Daniels Health, we feel our brand identity is an important reflection of our commitment to innovation and excellence; it articulates what we value; it serves as an avenue to tell our story; it visually interprets what inspires and drives us every day. To learn more about our brand, and the philosophy that sits behind it, download the Daniels Health brandbook.